Overview
ADDONZ is a group of fitness and wellness companies in Kattupakkam, Chennai. The group includes a fitness centre, a fitness academy that trains certified trainers, a trainer-supply service, event management, physiocare, the Diet Clinik diet clinic and gym management software. Vorynto Technologies designed the ADDONZ logo as the umbrella mark that ties these businesses together.
The logo appears on the group website, in the gym, on academy certificates, in the software product and across social media.
The brief
The brief was a bold, modern umbrella logo that conveys energy and performance, feels at home on gym walls and T-shirts, and still looks credible inside a software product and on business documents.
Design approach
We created a strong wordmark for Addonz with dynamic character, paired with a compact form for app icons and favicons. The identity uses clean geometry so it stays sharp inside the software interface and scales up confidently for banners and event standees.
Vorynto also designed and built the Addonz website, so the logo and site were developed as one consistent brand.
Design focus
- Umbrella identity for a multi-business group
- Energy of fitness with a credible, professional look
- Compact icon for the software and social avatars
- Consistent with the ADDONZ group website
Related services
Questions & answers
Who designed the Addonz logo?
Vorynto Technologies designed the Addonz logo and also designed and developed the Addonz website.
What is ADDONZ?
ADDONZ is a group of fitness and wellness companies in Kattupakkam, Chennai, including a fitness centre, fitness academy, physiocare, Diet Clinik, event management and gym management software.
How should a group of companies approach its logo?
A group logo should be simple and flexible enough to act as an umbrella mark across different businesses, with a compact icon for digital use and room for each business name alongside it.