Overview
Arras Abaranam is a jewellery shop in India; “abaranam” is a traditional word for ornaments and jewellery. Vorynto Technologies designed its logo to express craftsmanship and trust — the two things customers look for before buying gold and jewellery.
A jewellery identity has to perform in very different places: a shop fascia, velvet boxes and carry bags, hallmark cards and invoices, and social media posts showcasing new collections.
The brief
The brief was an elegant, premium-feeling logo that respects the traditional character of the name while looking refined and contemporary, and that can be embossed, foil-printed or engraved on packaging.
Design approach
We paired graceful letterforms for the name with careful spacing to create a sense of quality and heritage. The mark was kept clean enough to be foil-stamped, embossed or printed in a single metallic colour on boxes and bags, and to stay legible as a small watermark on product photography.
The identity gives the store a consistent, premium presence from the showroom to Instagram.
Design focus
- Elegant, premium feel rooted in a traditional name
- Suitable for foil stamping, embossing and engraving
- Works as a watermark on product photography
- Consistent use on fascia, packaging and invoices
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Questions & answers
Who designed the Arras Abaranam logo?
Vorynto Technologies, a Chennai-based branding, design and technology company, designed the logo for Arras Abaranam jewellery shop.
What does “Abaranam” mean?
“Abaranam” (also written “Aabharanam”) is a traditional Indian word for ornaments or jewellery, used in Tamil and other languages.
What makes a good jewellery shop logo?
A jewellery logo should feel elegant and trustworthy, reproduce well in gold or silver foil and embossing, and remain legible as a small watermark on product photos. Refined typography and restrained detail usually communicate quality best.