Overview
Fashion Statement is a fashion brand in India. Vorynto Technologies designed its logo to embody the name: confident, stylish and instantly recognisable.
Fashion brands are judged visually in a split second — on Instagram grids, garment labels and swing tags, shopping bags and store fronts — so the logo has to carry the brand's attitude.
The brief
The brief was a chic, contemporary logo with personality that looks premium on woven labels and tags, works as an Instagram profile image and gives packaging a boutique feel.
Design approach
We focused on expressive, fashion-forward typography for the Fashion Statement name, with careful spacing for an elegant silhouette. A monogram-style compact version was considered for labels and social avatars, and the mark was kept clean enough for weaving and foil printing.
The identity helps the brand look consistent from the clothing label to its social media feed.
Design focus
- Confident, fashion-forward typography
- Premium look on woven labels and swing tags
- Compact version for Instagram and labels
- Clean enough for weaving and foil printing
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Questions & answers
Who designed the Fashion Statement logo?
Vorynto Technologies, a Chennai-based design and technology company, designed the Fashion Statement logo.
What makes a good fashion brand logo?
A fashion logo should express the brand's attitude through typography, look premium on labels, tags and packaging, and work as a compact profile image on Instagram.
Can Vorynto build an online store for a fashion brand?
Yes. Vorynto Technologies designs and develops e-commerce websites, so a fashion brand's logo, store and product pages can share one consistent identity.